More than just a tennis tournament, the Miami Open presented by Itaú is an international cultural event that blends sport, entertainment, and unmatched energy. To kick off the 2026 edition, Lacoste unveiled its Club Lacoste on the stunning private beach of The Miami Beach EDITION with a memorable evening celebration. Set on white sand overlooking the ocean, a Lacoste tennis court — surrounded by Club Lacoste branded daybeds, parasols and beach huts — became the center of attention, along with classic beach games for guests to enjoy. The event brought together brand ambassadors Venus Williams, Daniil Medvedev, Grigor Dimitrov, Arthur Fils, Eva Lys, and other members of Team Lacoste in a vibrant atmosphere blending music, fine food, and celebration.