Sometimes rebellion comes quietly, with precision. For Spring-Summer 2027, Lacoste Creative Director Pelagia Kolotouros celebrates a new moment, when tennis ceased to be costume and became an expression of individuality. Dress Code: No White Required.
Lacoste reaffirms what defines its identity: a style born from tennis, carried by a free, effortless French elegance in motion. A way of approaching sport beyond performance: as an attitude, a gesture, a way of playing and of living.
Everything you need to know about the Lacoste flagship
Lacoste chooses the iconic Fifth Avenue for it's flagship in New York. Discover a bold store that offers an immersive experience playing off the brand's codes.