575 FIFTH AVENUE
LACOSTE OPENS ITS NEW FLAGSHIP ON 5TH AVENUE
Located on Fifth Avenue - an address that is as iconic as the brand itself - the pioneer of fashion-sport offers a unique immersion into the world of the crocodile showcasing the full breadth of its collections while celebrating the brand’s rich heritage.
Starting April 10th, Lacoste's new flagship - spanning more than 10,000 square feet - brings together sports codes and French chic in an ode to its historic presence and the close, lasting ties that connect it to the United States.
Discover Lacoste's new Flagship
Polo Wall, Sports performance area, sneakers podium... dive into an immersive Lacoste World.
The iconic Polo Wall
A celebration of the iconic piece invented by René Lacoste - the founder of the brand - the Polo Wall and display tables showcase the full spectrum of colors, fabrics, and fits.
The Sports Performance Area
Discover all the ambassador capsules - including those of Novak Djokovic and Daniil Medvedev - through a dedicated and immersive experience.
The Exclusive NYC Capsule
As an ode to Maison Lacoste's rich heritage in the United States, the exclusive NYC capsule - available only at this flagship - is on display for visitors to explore.
The start of a new chapter
Everything you need to know about the new Lacoste flagship
Lacoste chooses the iconic Fifth Avenue for it's flagship in New York. Discover a bold store that offers an immersive experience playing off the brand's codes.