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Wednesday, Mar 12 – Fashion
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Tennis to the Seaside, an ode to optimism and freedom

Unveiled at Paris Fashion Week, the pieces from Lacoste's 2025 Spring/Summer show Tennis to the Seaside by Creative Director Pelagia Kolotouros are now available.

Lacoste SS25 fashion show collection
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A tribute to René Lacoste's summer lifestyle

Inspired by photos of René Lacoste vacationing with friends on a beach in southwest France in the 1920s, Tennis to the Seaside is a tribute to the house founder's free-spirited, carefree style away from the tennis courts. In these archives, he appears tall, tanned and athletic, with a breezy spirit. The joy and carefreeness of the 20s resonate all the more as the era aspires to optimism and freedom.

© Lacoste family archives
© Lacoste family archives
© Lacoste family archives
René Lacoste and Simone Thion de La Chaume among friends in Saint-Jean-de-Luz, 1930 © Lacoste family archives

These archives were a true source of creativity for Pelagia Kolotouros and her teams and have given rise to Tennis to the Seaside, a collection that celebrates sporting outings by the sea as much as it does modern French elegance.

Lacoste SS25 fashion show collection
Lacoste SS25 fashion show collection

Between formal and casual, sport and leisure

Luminous, airy silhouettes project a radiant energy, enhanced by sensual fluidity and a certain nonchalance. The pieces unfold effortlessly, from clay courts to summer parties. The playful reinterpretation of Lacoste's heritage codes - the pleats, the polo shirt and the crocodile itself - is combined with textures and finishes that bring vivacity and depth. A neutral color palette with powerful, luminous shades completes this ode to joie-de-vivre. A true vitamin cure for a young, energetic and bright spirit...

Lacoste SS25 fashion show collection
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Lacoste SS25 fashion show collection
Lacoste SS25 fashion show collection

Freedom
Sea
Carefree
Elegance
Modernity
Fluidity
Light
Joie de vivre

Lacoste SS25 fashion show collection
Lacoste SS25 fashion show collection
Lacoste SS25 fashion show collection

The full collection

Lacoste SS25 fashion show collection
Lacoste SS25 fashion show collection

———

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