The crocodile is always on the move. Lacoste never ceases to reinvent itself without ever losing sight of its roots, embodying an effervescent French elegance built on the idea of community, cultural connection and ceaseless creativity. Today, this creativity leads the brand to cross paths with the artistic realm, both in the design of its pieces and in the abundant universe it unfolds. The new L003 Neo Shot sneaker is a perfect example of this approach. Named in reference to the sporting expression “shoot the lights out”, designating a remarkable performance, the silhouette symbolizes the notions of winning shots and confidence, between sporting heritage and daring fashion. An imaginary world transcribed in a poetic campaign, centered around dance and embodied by an aerial performance by Nicolas Huchard.

Renowned French choreographer Nicolas Huchard has worked with some of the biggest names in the fashion and music industries, from Lady Gaga and Madonna to Angèle and Aya Nakamura. With his singular creative vision, he drew inspiration from the dynamic lines of the L003 Neo Shot to create a design in which every movement is an expression of elegance. He performs alongside contemporary dancer and model XiaoYi Liu, in an unreal setting. The pair comes to life through its harmonious gestures, its bold curves reflected in those of a rotating clay court, its distinctive details in the reflections of a screen displaying graphic elements drawn from the brand's heritage. The campaign tells a story of energy and confidence, an ode to those moments that allow us to transcend darkness and enter the light. In perfect harmony with the L003 Neo Shot.

Blending the codes of running with innovative sportswear aesthetics, the L003 Neo Shot stands out for its lightweight mesh upper, enhanced by overlays with subtle, glossy finishes. Its thick midsole and bold outsole offer the perfect balance of flexibility and comfort. A stylized crocodile, elegantly placed on the quarter panel, gives this distinctive silhouette its signature look. The lace heel loop, a trademark of the L003 franchise, completes the design, epitomizing self-confidence and stylistic assertiveness.

The L003 Neo Shot is unveiled in eight colorways. In addition to the green and gray versions featured in the campaign, there are the essential black and white monochromes, as well as vibrant pastel shades such as the sandy pink version. Already available on lacoste.com and in boutiques, the model is about to reveal its most artistic side through the Lacoste LightClub event.

An immersive experience at the heart of the L003 Neo Shot universe, where everyone is invited to embark on a journey of self-discovery, from the shadows to the light."