Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever. Initially designed for himself and for his friends, the polo was fashioned to be both relaxed and elegant on and off the tennis courts, and the brand continues to stand for innovation, tradition and sporty elegance.

Our Mission is the purpose of our Company; why we do what we do. This purpose is what enables 10,000 unique LACOSTE Associates to work together to achieve a common goal. The mission helps us achieve our vision.

“Springing optimism and elegance on the world, Croc the day!”

Our customers have a positive outlook on life so they look to us to help them feel optimistic, inspired, and dynamic. Through our product offerings and segmentation, we offer our customers the opportunity to be elegant in any circumstances while wearing LACOSTE.

Building People is one of the five pillars of our strategy. The success of LACOSTE starts from the development and fulfilment of our People, and the recipe for excellence is knowing how to combine know-how, soft skills and values:

• The same ATTENTION given to each associate, regardless of their job, giving priority to the definition of clear and fair rules and principles for everyone;

• The ACCOUNTABILITY of each associate is the only way to ensure commitment and performance;

• Put the right person in the right place to guarantee our brand’s success. It is essential to have the AUDACITY to anticipate and support our associates’ growth;

• COOPERATION – or teamwork – is key to us and it is the way in which we work.

Lacoste Foundation

The international LACOSTE Foundation, founded in 2006 under the auspices of the "Fondation de France", helps young people to develop and find their way through sport and sporting values.

CityParks Foundation

LACOSTE serves as the Official Apparel Sponsor of CityParks Tennis, which provides more than 7,000 New York City youth with free tennis and golf instruction and equipment.

Everglades Foundation

LACOSTE is working to protect our logo by supporting the Everglades Foundation, which restores the ecosystem of the Everglades in Florida, one of the only places in the world where both alligators and crocodiles co-exist.

Two Ten Organization

The Two Ten Organization helps to provide emergency financial assistance, natural disaster recovery, educational scholarships, counseling services, and professional development programs that improve the lives and careers of the country’s 330,000 footwear employees and their families. Lacoste partners with them to provide volunteer opportunities, as well as donations to the cause.

Save our Species

Since 2018, the crocodile has made room for ten endangered species for a day each year. The edition of these limited polo shirts corresponds in each case to the number of specimens of the respective species still living in the wild. The profits made in the participating LACOSTE boutiques and online shop that day benefit the full amount of the International Union for the Conservation of Nature (IUCN) and thus support species conservation.

Corporate Volunteering

At LACOSTE, our ‘better together’ values are the finishing touch on our corporate culture. They reflect who we are as individuals, what we believe in, and what is important to us. We recognize that for a lot of you, having the ability to volunteer is important, and it is our responsibility as a good corporate citizen to help enrich our surrounding neighborhoods. We encourage our employees to become involved by lending their voluntary support to programs that positively impact these communities, and we make efforts to organize volunteer events as group team building activities.

Open to All

Lacoste respects and celebrates each Associates’ contributions to our overall success and in 2019 we joined the Open to All Pledge, to take a stand for basic American values of fairness and equality. The primary goal of our workplace is not to restrict the rights of anyone but to better define them and protect the rights of all Associates and promote a productive and professional workplace for all.