Lacoste x Rolex Paris Masters
The Collector Pieces
Steeped in the elegance of both sport and style, the iconic French tennis brand is partnering once again with the Rolex Paris Masters, the most theatrical Masters 1000 of the year. Explore the first-ever co-branded collection, along with the looks worn by the Lacoste team.
New venue. New energy
The Rolex Paris Masters is moving to a new stage. For the 2025 edition of the world’s largest indoor tennis tournament, the spotlight turns to Paris La Défense Arena — an extraordinary venue with a futuristic atmosphere in one of the city’s most modern districts. Staying true to its creative approach for tennis tournaments, Lacoste draws inspiration from this new environment to design outfits defined by innovation: heat-sealed zippers, graphics inspired by René Lacoste’s patented tennis racket designs, and cool, digitally influenced color palettes. Rana Noirhomme, Head of Sport Design, explains the design choices behind the Lacoste team’s looks :
"When we partner with a tournament, we take a deep dive into its DNA. The tournament’s move to La Défense, with its sleek, high-tech urban architecture, perfectly complements this futuristic vision and resonates with our artistic direction."
The Co-Branded Collection
It’s a true event. For the 2025 edition of the tournament, umpires, ball kids, and staff will wear the all-new Lacoste x Rolex Paris Masters co-branded collection, designed for tennis enthusiasts. Polo shirts, t-shirts, jackets, sweatshirts, shorts, skirts, sneakers, and accessories… a range of collector pieces to wear both on and off the court is available for everyone.
Drawing on over 90 years of tennis expertise and a commitment to performance, Lacoste presents a wardrobe for men, women, and children that blends iconic design with forward-thinking innovation. Stretch technical jerseys with Ultra Dry technology, mesh panels for enhanced breathability, bold prints, and signature contrasting trims… the co-branded collection captures the tournament’s renewed energy. A perfect blend of elegance, expertise, and confident style.
The Champions’ Outfits
Daniil Medvedev, Grigor Dimitrov, Ugo Humbert
Support the Team Lacoste champions by sporting their special Performance outfits for the 2025 Rolex Paris Masters.
