Since it was founded, Lacoste has been actively committed to protecting its brand. This is a tireless engagement with customers, employees, partners and suppliers. The commitment is laid out in the Code of Conduct and in Lacoste’s Ethics Charter, which the company’s suppliers agree to and sign to that effect.

As a well-known premium brand, Lacoste is often targeted by counterfeiters. To proactively combat the production and sale of counterfeit Lacoste products, the company maintains a dedicated team which collaborates closely with law enforcement authorities globally.

Despite being illegal, fake Lacoste products can be found in physical retail locations, street markets, and various online platforms. Numerous online sellers employ terms such as “lacoste cheap,” “lacoste replica,” “lacoste overrun,” “lacoste dupe,” “lacoste real,” and “lacoste authentic” to market counterfeit Lacoste products. These unauthorized sellers can be identified on search engines, social media channels, online marketplaces, and other digital platforms.